The success story of this billionaire tech titan, Jeff Bezos had become a wide coverage and his successful is build by his own ideas and conception of his imagination. All his invention of creative ideas had become a story to be fill onto his resume that could never ever been gained by others.
The greatest invention made by Jeff Bezos is the brilliant ideas of his online retailer, Amazon.com. This idea began with John Ingram of Ingram Books together with Keyur Patel who both of them sill one of the stakeholder in Amazon. There had never been a company quite like Amazon. As being told by CBS News from their special coverage on successful of Amazon.com said that, conceived as an online book seller, Amazon has reinvented itself time and again, changing the way the world shops, reads and computes. Amazon has 225 million customers around the world. Its goal is to sell everything to everyone. The brainchild of Jeff Bezos, Amazon prides itself on disrupting the traditional way of doing things.
Amazon began with books, by started as an online bookstore who do the trading via e-commerce. Amazon's logotype has featured a curved arrow leading from A to Z, to represent that they are serving every product from A to Z, with the arrow shaped like a smile portrayed a friendly services they could offer with the best deal on market.
From times to times, Jeff Bezos had been more innovative by introducing a new sensational device to the world that he could ever offer which is Kindle in 2007. It is a handheld electronic reading device that integrated wireless Internet connectivity, enabling the reader to purchase, download and read complete books and other documents at anywhere and at anytime. This device had received a wide exposure, as far as I could remember was one show by Oprah Winfrey from one of her talk show episode reviewing Kindle and said it is “her new favorite thing”, as the device is so easy and reachable to download many book titles which may hard to be found in bookstore nowadays.
After focusing only on reading material ease, Amazon now boasts a host of diversified subsidiaries, including AmazonLocal and LivingSocial. This is to coop with the diverse of new technology keep on evolving and to keep his product on the track; Jeff Bezos had step towards and never look back. He keeps producing creative ideas to expand his Amazon branding for not only online retailing business but also more than that. In 2012, Bezos launched Amazon Studios, crowdsourcing the development of feature films and television shows. Amazon plans to present television programs through an online video service, the feature films in brick-and-mortar theaters.
Some of new expansion business under the branding of Amazon is Amazon-CloudDrive, which can store music, videos, photos, files by renting a hard drive in the cloud where is actually a database. Another one is AmazonFresh which sell and delivers groceries in Seattle and start to expand its coverage areas and this show that Amazon is trying extends the range of product they could offer from their online retailing services.
As been said by Jeff Probes himself during interviewed with correspondent Charlie Rose, “I would define Amazon by our big ideas, which are customer centricity, putting the customer at the center of everything we do, invention. We like to pioneer, we like to explore, we like to go down dark alleys and see what’s on the other side.” (60 Minutes, CBS News, 2013)
On the other side of Amazon’s online retailing is a business customers know little about. It’s called Amazon Web Services, AWS, and may soon become Amazon’s biggest business. To keep track of its massive online orders, Amazon built a large and sophisticated computing infrastructure. Amazon figured out it could also expand that infrastructure to store data and run websites for hundreds of thousands of outside companies and government agencies on what is known as the cloud.
With the great success gained from his online retailer had made him debuted as one of the living billionaire age below 50 years old. As the Amazon.com hit top 10 website for most visited internet traffic, Jeff Bezos now had widen his empire by owning few more web services.