The success story of this billionaire tech titan, Jeff Bezos had become
a wide coverage and his successful is build by his own ideas and conception of
his imagination. All his invention of creative ideas had become a story to be
fill onto his resume that could never ever been gained by others.
The greatest invention made by Jeff Bezos is the brilliant ideas of his
online retailer, Amazon.com. This idea began with John Ingram of Ingram Books
together with Keyur Patel who both of them sill one of the stakeholder in
Amazon. There had never been a company quite like Amazon. As being told by CBS
News from their special coverage on successful of Amazon.com said that, conceived
as an online book seller, Amazon has reinvented itself time and again, changing
the way the world shops, reads and computes. Amazon has 225 million customers
around the world. Its goal is to sell everything to everyone. The brainchild of
Jeff Bezos, Amazon prides itself on disrupting the traditional way of doing
things.
Amazon began with books, by started as an online bookstore who do the
trading via e-commerce. Amazon's logotype has featured a curved arrow
leading from A to Z, to represent that they are serving every product from A to
Z, with the arrow shaped like a smile portrayed a friendly services they could
offer with the best deal on market.
From times to times, Jeff
Bezos had been more innovative by introducing a new sensational device to the
world that he could ever offer which is Kindle in 2007. It is a handheld
electronic reading device that integrated wireless Internet connectivity,
enabling the reader to purchase, download and read complete books and other
documents at anywhere and at anytime. This device had received a wide exposure,
as far as I could remember was one show by Oprah Winfrey from one of her talk
show episode reviewing Kindle and said it is “her new favorite thing”, as the
device is so easy and reachable to download many book titles which may
hard to be found in bookstore nowadays.
After focusing only on reading material ease, Amazon now boasts a host
of diversified subsidiaries, including AmazonLocal and LivingSocial. This is to
coop with the diverse of new technology keep on evolving and to keep his
product on the track; Jeff Bezos had step towards and never look back. He keeps
producing creative ideas to expand his Amazon branding for not only online
retailing business but also more than that. In 2012, Bezos launched Amazon
Studios, crowdsourcing the development of feature films and television shows.
Amazon plans to present television programs through an online video service,
the feature films in brick-and-mortar theaters.
Some of new expansion business under the branding of Amazon is Amazon-CloudDrive,
which can store music, videos, photos, files by renting a hard drive in the
cloud where is actually a database. Another one is AmazonFresh which sell and
delivers groceries in Seattle and start to expand its coverage areas and this
show that Amazon is trying extends the range of product they could offer from
their online retailing services.
As been said by Jeff Probes himself during interviewed with
correspondent Charlie Rose, “I would
define Amazon by our big ideas, which are customer centricity, putting the
customer at the center of everything we do, invention. We like to pioneer, we
like to explore, we like to go down dark alleys and see what’s on the other
side.” (60 Minutes, CBS News, 2013)
On the other side of Amazon’s online retailing is a business customers
know little about. It’s called Amazon Web Services, AWS, and may soon become
Amazon’s biggest business. To keep track of its massive online orders, Amazon
built a large and sophisticated computing infrastructure. Amazon figured out it
could also expand that infrastructure to store data and run websites for
hundreds of thousands of outside companies and government agencies on what is
known as the cloud.
With the great success gained from his online retailer had made him
debuted as one of the living billionaire age below 50 years old. As the
Amazon.com hit top 10 website for most visited internet traffic, Jeff Bezos now
had widen his empire by owning few more web services.
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